Are you who you say you are?

We hear a lot about purpose-led marketing, uncovering your why and being your ‘authentic self’. But is that simply masking the killer question: are you who you say you are?

 

No two agencies are the same, so understanding the value you bring to market is key to devising a growth plan that feels right for you.

 

At Beckon, our approach to new business is marketing-led and one of the most valuable aspects of our discovery audit is client listening. We believe passionately that you cannot underestimate the power of having an objective ‘outsider’ listen to what your clients really think of you, your people, services and work.

 

It’s crucial that we understand your positioning before we can start work on creating a value-led offer to attract prospects. Don’t think of it as being ‘critical’; it’s a highly constructive way of providing rich and honest perspective. It’s about helping to uncover that nugget of distinctiveness, the thing that makes your agency feel different to the next.

 

Selling your agency is about demonstrating that you are who you say you are, that you have the right experience, skills and personality fit for the role and that your referees/champions will back you up. But getting to this point can be difficult.

 

Again, that’s where we come in, offering a valuable (neutral) bird’s eye view of the market. Having worked at – and with – multiple agencies across all disciplines, and having close relationships with intermediaries, partners and brands, we have the benefit of seeing you through someone else’s lens – and in direct comparison to your competition and peers.

 

Here are the top three elements we consider when looking at your agency marketing:

 

• Walk the walk
  Your agency must deliver what it promises. If you claim to be experts in digital transformation, your projects and results should reflect that expertise. Client testimonials and case studies are a powerful way to provide third-party validation of your claims and add credibility to your agency.
• Keep it real
  Clients appreciate honesty about what you can and cannot do, so as well as sharing successes – be clear about lessons learned and mistakes made. It makes your agency more relatable and trustworthy.
• Be consistent
  Consistency in communication, deliverables, and client interactions is key to building a reliable reputation over time.

 

Only you can control what your brand says about you, it’s up to others to decide what they think about it. So if the saying and the being don’t line up there’s a risk of a disconnect, a negative reaction or total indifference.

 

Whether you’re a brand or an individual, being who you say you are is essential for building trust and long-term success. Aligning your words and actions, being transparent, and consistently living your values will help build meaningful connections and a solid reputation.

 

 

Please get in touch as we would love to see if we can support your brand and making sure that you are new business ready.

 

Emily Metcalfe

Maketing Consultant

 

emily@wearebeckon.com